CANUSSA
Canussa is an ethical and vegan fashion brand specialized in accessories, backpacks, bags and sneakers.
I had pleasure to talk to Maria the brand founder, who shared with me that her objective was to design sustainable products that are also functional and of long-lasting quality.
Setting the goal of a sustainable brand may be easy, but the challenge begins when it comes to making the product.
How to avoid compromising natural resources and create a product that sustains?
For Maria there are several answers:
As an alternative to leather Canussa uses a high-quality and resistant microfiber that comes from recycled plastic bottles and plastic salvaged from the sea.
Secondly, to minimize the carbon footprint impact, Canussa plants a tree for each sold item.
The commitment to the environment also extends to the people who are part of this process: qualified artisans from Spain and small and medium-sized merchants who share the vision and values.
The biggest challenge? As most of sustainable producers, challenge is high costs. But if we try to break down everything behind it, we will see that it is not a cost but a minimum investment that can have a high positive impact on our environment.
Canussa's message is about commitment and creativity. A social commitment, with people, animals and the planet and creativity through functional and durable fashion.
“I encourage you to be part of sustainability!”
