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CAMPAIGN / CREATIVE DIRECTION & PHOTOGRAPHY

Bilquiis — Campaign

Magnetic. Mysterious. Powerful.

Bilquiis — Campaign — Gosia Studio

THE WOMAN BEHIND THE CAMPAIGN

Bilquiis wanted to refresh its image. We shaped the campaign around a woman everyone is drawn to, yet few truly get to know. Like the Italian silk of the brand’s garments, she invites closeness while keeping something of herself beyond reach. Femininity and masculinity, mystery and a powerful presence coexist in the same woman.

01

The idea

The Bilquiis woman is magnetic: everyone wants to come close, but intimacy with her world is reserved for a few. The campaign holds that tension between attraction and mystery.

02

The duality

Femininity and masculinity, softness and a powerhouse presence. These are different sides of the same woman, expressed through styling, gesture, stillness and movement.

03

From concept to image

We developed the creative direction and photography for both the campaign and the lookbook. Colour and black-and-white images give the campaign different moods; the lookbook offers a complementary view of the collection.

Bilquiis — Campaign — Gosia StudioBilquiis — Campaign — Gosia StudioBilquiis campaign: woman in a black tailored suit seated on a sofaBilquiis campaign: woman in a black dress and fringed jacket walking confidently

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