COLMILLO DE MORSA
What would you like your shopping to be like?
How about a clean, modern space full of beautiful pieces, a charming owner who attends to you with a smile, explaining every detail about the production of their pieces? Wouldn’t it be nice to see the people working on the collection in the atelier on the back of the shop, where the customer can see the creative process?
Here you are: welcome to Colmillo de Morsa, a sustainable fashion brand that has its shop situated in Gracia, where Elisabet and her team will welcome you with open arms and a beautiful smile, making your shopping feel luxurious, conscious and for that – very special.
Wait, did I just say luxurious? Yes, in the sense that you get professional assistance, deep knowledge and transparent explanation of the production process, along with top quality pieces and real human contact. This is what real luxury means for me.
In Colmillo de Morsa you can get beautiful modern clothes made from sustainably produced and certificated fabrics. The feel of the latest collections is charming and subtle. The winter collection invites you to be comfortable and serene while being stylish and original at the same time. The summer collection* is airy and fine, using pastel or earthy colours, inspired by nature, very feminine and original.
All the clothes are designed and produced in Barcelona. In fact, the local aspect is one of the main objectives of Colmillo de Morsa.
So how did it started?
Elisabet started Colmillo de Morsa 10 years ago with a friend, when Spain was in severe economic crisis and it was hard to get a job in the industry. She had just finished her design studies and she was looking to create a company that would be different from what she had seen in the fashion production so far.
A sustainable fashion brand was a big challenge at the time, due to lack of sustainable materials and practices. However, it did not break Elisabet, who persisted and developed her business into a successful, quality-oriented and appreciated brand.
*which you can shop all year round, as Elisabet does not throw away unsold pieces (what a waste for the world would it be!)
COLMILLO’S CHALLENGES
Like for most eco-brands, Colmillo de Morsa’s challenge lies in high costs, not only of raw material but also of small production volume. Moreover, today Elisabet has a multi-tasking role that requires market research, design, management, marketing and customer care. There is a reason behind the thinking that an entrepreneur has to be a super woman/man, like in case of many other brands I have talked to recently.
The new crisis also does not leave hostages and Colmillo de Morsa had to adjust their collection size and range. Nevertheless, Elisabet is optimistic and continues to work on her collections calmly and progressively, with strength and determination. This, in turn, allows her to enjoy spending time with her little daughter... a conscious and sustainable motherhood. I am delighted :)
There are more and more people who choose responsible fashion, who incorporate sustainability as a way of life. More and more of those spreading awareness and having a positive impact on our planet!
Meeting Elisabet has been a pleasure. I invite you to visit her store and get to know Colmillo de Morsa and its owner personally.
If you are outside of Barcelona, you can also visit their web.
