MISS COCONUT
As a fashion lover and sustainability enthusiast, I always find myself looking for brands that could be a part of my new editorial or my wardrobe (of course not in excess).
I discovered Miss Coconut thanks to Casa Loidi, a conscious shop about which I’ll tell you more in the next article. Miss Coconut has been part of the editorial Thirsty, styled together with my friend and make -up artist Nastia.
I kept a look on the brand’s Instagram as I liked the originality of her concept and technology used to the production. I’m happy to get in touch with Celia that time and collaborate her for many other projects. Out of my own curiosity I invited her to do a live with me about her brand.
WHERE THE IDEA CAME FROM?
In our LIVE conversation on Instagram she tells us about the origin of her brand Miss Coconut. “The project was born in a kind of casual and unexpected way, I bought my boyfriend a 3D printer as a present and it turned out to be me who used it to create my first earrings”.
WHY THE BRAND IS SUSTAINABLE?
To Celia, who is a conscious soul, the project became even more interesting when she found out the existence of sustainable materials.
To create her accessories Celia uses PLA biodegradable and bio-sourced material, which is a polymer extracted from beets, sugar cane and corn.
The material has a long lasting quality, resistance and durability. Biodegradable in this case means that when exposed to higher temperatures at 60°C it begins to degrade.
CREATIVE IDEAS
Celia draws her inspiration from the nature, she creates freely everything that comes to her mind and as a filter she is using her good sense: She ask herself if she would wear that.
Her new winter collection is based on flowers, delicate lines and feminine shapes with many colors, but the main line is around whites. While asked why using such a spring theme for AW collection, she replays that this year we need even more than before to be close to the nature.
Although there is no specific audience, women between 20 and 30 years old are the ones who mostly buy her pieces, however she has clients from little girls to even elderly women.
WHAT IS YOUR BIGGEST CHALLENGE AS A SUSTAINABLE BRAND?
The biggest challenges of Miss Coconut have to do with the cost of production and, with sales modalities that now are only online. Celia also explains that accessories are not a purchasing priority nowadays, however I assure you that the material, design and sustainable awareness make their acquisition a very good investment.
Entering his website www.misscoconutcomplementos.com you will see his charming collection.
Thank you very much Celia for showing us your story!
